→ 08 Nov 12 at 3 am
Dolce and Gabbana’s unique designs are contradictory to some designers. This is because some designers are influenced by other cultures aside from their own, which then makes their designs unconventional to their own culture. For example, Gwen Stefani introduced the Harajuku style to America from Japan and based her clothing line L.A.M.B. off of it. It is interesting that Dolce and Gabbana’s designs and campaigns are heavily influenced by different time periods within their culture. A designer’s first instinct when creating a new clothing line is to be aware of the current fashion trends and yes, it is true, fashion does repeat itself. Seasoned designers can watch for what historic styles will repeat and then interpret those into new and current designs (Eckert & Stacey, n.d.). I did not expect fashions from 16th and 18th century Italy to be relevant at all in today’s society.
The duo’s concept behind clothing itself is what sells the pieces in the first place. The outfits not being put into context, I believe, do not make people interested in purchasing the clothing since buyers want to understand the designer’s original visions for the pieces before making their purchases. The campaign as a whole sets a thought in the buyer’s head about how they should feel when wearing the clothing. It sways the person’s attitude to stray from their norm and become someone else for a few hours.
The images that Dolce and Gabbana decided to use for their fall/winter 2013 women’s campaign are unique to the brand itself. The public has never seen anything like it before. A modern wear that is heavily influenced by a period that we cannot just flip back in our family’s albums and see photographs of, set in a time when traditions remained heavy but “La Dolce Vita” was being put into action (Nicolia & Nascimbeni, 2010). This uniqueness of the advertising campaign as a whole is what draws people to the images and ultimately to purchasing the clothing.
Eckert, C., & Stacey, M. (n.d.). Designing in the Context of Fashion – Designing
the Fashion Context. Retrieved November 7, 2012, from